Ara was awarded a $50K Launch Grant from VIPC. Read the announcement →

Team

Built by people who lived the chaos.

Ara was created to help data teams stop repeating work and start building analytical knowledge that compounds.

Mari Soonsoo Bae
in

Founder & CEO

Mari Soonsoo Bae

At Google, Mari led planning for Pixel phones and helped launch four products that generated over $10B in revenue. She noticed a pattern: teams create great analysis, but insights disappear across docs, emails, and tools.

Ara is her answer: one system where insights stay traceable, reusable, and team-ready. She built the first version herself, overnight.

Fede Vilensky

Fede Vilensky

Technical Lead

Co-founder of Above Software.Leads Ara's architecture.

Franca Chechi

Franca Chechi

Senior Full Stack Engineer

Shipped across IoT, marketplaces, and streaming.

Calén Álvarez de Ron

Calén Álvarez de Ron

Product Designer

Designs the Ara experience across product and brand.

Advisors

in Mike Pfaffenberger

Mike Pfaffenberger

Technical Advisor

AI engineer at Walmart.Creator of Code Puppy. 🐶

We're a small remote team with one belief: knowledge should compound. Say hello →